Privacy Policy

Bake Against The Grain is a trade name of The GF Oven LLC (“The GF Oven LLC”, “we”, “us”, or “our”), a gluten-free bakery based in Elmira, NY. This Privacy Policy explains what information we collect when you visit bakeagainstthegrain.com(the “Site”), place an order, or otherwise interact with us, how we use that information, and the choices you have. By using the Site, you agree to the practices described here.

Information we collect

We collect the following categories of information:

• Information you give us. Your name, email address, phone number, shipping and billing address, order details, custom-order inquiries, and any messages you send us.
• Payment information. Payments are processed by our checkout and payment providers (such as Shopify and Shopify Payments). We do not store full payment card numbers on our own systems.
• Information collected automatically. When you browse the Site, we and our service providers automatically collect device and usage data such as your IP address, browser type, pages viewed, referring pages, and interactions with the Site, using cookies and similar technologies.

How we use your information

• To process, fulfill, and follow up on your orders, including farmstand pickup and shipping.
• To respond to your custom-order inquiries, questions, and customer-service requests.
• To send you restock alerts, marketing emails, and updates if you have opted in (you can unsubscribe at any time).
• To operate, maintain, secure, and improve the Site and our products.
• To measure and improve our advertising, including ads shown on platforms like Facebook and Instagram.
• To comply with legal obligations and enforce our Terms of Service.

Cookies and tracking technologies

We use cookies, pixels, and similar technologies to run the Site, remember your cart, understand how the Site is used, and deliver and measure advertising. This includes the Meta (Facebook) Pixel, which helps us understand the effectiveness of our Facebook and Instagram advertising and show relevant ads to you and similar audiences. We may also use analytics and email-marketing tools that set their own cookies.

You can control cookies through your browser settings and limit interest-based advertising through your device and ad-platform settings. For Meta ads, you can review and adjust your ad preferences in your Facebook or Instagram account settings.

How we share your information

We do not sell your personal information for money. We share information only as described below:

• Service providers. Companies that help us run our business, such as our e-commerce and checkout platform (Shopify), payment processors, email-marketing provider (Klaviyo), shipping carriers, and analytics providers, process information on our behalf.
• Advertising partners.We share certain usage and event data with advertising platforms such as Meta to deliver and measure ads. Depending on your jurisdiction, some of this sharing may be considered a “sale” or “sharing” of personal information under privacy laws.
• Legal and safety. When required by law, to respond to legal process, or to protect our rights, customers, and the public.
• Business transfers. In connection with a merger, acquisition, or sale of assets.

Email marketing

If you join our email list or otherwise opt in, we may send you marketing emails. Every marketing email includes an unsubscribe link, and you can opt out at any time. You may still receive transactional messages related to your orders.

Your privacy rights

Depending on where you live, you may have the right to access, correct, or delete the personal information we hold about you, to opt out of targeted advertising or the “sale”/“sharing” of your information, and to not be discriminated against for exercising these rights. To make a request, contact us at kaci@bakeagainstthegrain.com. We may need to verify your identity before acting on your request.

Data retention

We keep personal information for as long as needed to provide our products and services, comply with our legal obligations, resolve disputes, and enforce our agreements.

Children’s privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us information, please contact us so we can delete it.

Third-party links

Our Site may link to third-party sites and services, including our social profiles on Instagram, Facebook, and TikTok. We are not responsible for the privacy practices of those third parties, and we encourage you to review their policies.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date above. Material changes will be posted on this page.

Contact us

If you have questions about this Privacy Policy or how we handle your information, email us at kaci@bakeagainstthegrain.com. The GF Oven LLC (doing business as Bake Against The Grain) is located in Elmira, NY.